Ruschka Du Toit is a freelance graphic designer, and a self taught illustrator. Her work ranges from her unique watercolor illustrations, through to corporate logos and brand design, through to commissioned work for many established brands. She is based in Cape Town, and has been successfully freelancing for a few years now. Today she shares with us some of her creative goodness, along with some gems that will inspire the creative within!
How would you describe your style of work?
I mainly use watercolours and ink. I think my work has an ethereal quality to it, because of these mediums that I use. I would also describe my style as feminine and naive. I enjoy creating impressions and shapes of colour to represent something.
What services do you offer?
I am a qualified graphic designer and I absolutely love creating logos for small businesses.
I am also a self-taught illustrator and I often get commissioned to do illustrations whether they are wedding invitations, editorial illustrations or to hang on someone’s wall. I often get to combine my love for logo design and illustration, as more and more people want illustrated logos these days.
I have a line of stationery that I create, and this has really become something I am very passionate about. I have a range of greeting cards and notebooks on offer for now.
What inspires you creatively?
- Cape Town is a great source of inspiration for me as the creativity in this city is infectious.
- Seeing what other creatives are doing inspires me.
- People who push themselves to be the best they can be and who follow their own magic – that is inspiring. As It challenges my own limits in creativity and always encourages me to look at my own work and question whether I am being true to myself.
Encouragement for other freelance artists:
Being a freelancer takes a lot of courage and hard work, so well done for taking that risk!
A few tips that have helped me along the way:
- Surround yourself with like-minded individuals who love and believe in you, but will also give you constructive feedback to help you grow your business and yourself.
- Don’t be too proud to ask for help, feedback and advice.
- Doing it alone is really hard – remember you are running a business, so having a mentor is a great help ! Especially if it’s someone in business who you respect. I am lucky to have a few friends who also run their own businesses who I greatly respect and admire, and they have really helped me to be where I am today.
- Switch off your computer! Yes, you heard me correctly ! Don’t forget that there is life outside of work too. It is so easy to get caught up in the hustle, that the lines get blurry and next thing you know you are working all-nighters and have no friends! Ha!
- Hard work is important and some nights you will have to work late, but remember to have a good balance and know when to let go and trust that you have done your best. You don’t always have to take on every job that comes your way. Know your capacity and know what kind of life you want to create.
Where can we find your work?
My stationery is available at:
- Fabricate in Gardens Centre, Cape Town.
- Kin store on Kloof Street, Cape Town.
- Abode in the Old Biscuit Mill, Cape Town.
- And if you are in KZN you can find my greeting cards at Catalyst Gift Store in Umhlanga.
- Prestwich Collection.
Stay connected via
Web : www.ruschkadutoit.com